For their pre Spring 2018 collection, legendary American clothing company Tommy Hilfiger rebranded its Hilfiger Denim label to Tommy Jeans. This shift comes as Tommy Hilfiger continues to evolve its denim offerings to align better with the wants and needs of the next generation of fashionistas and the new wave of influencers.
Heavily inspired by the ‘90s, Tommy Jeans provides a fresh new take on the most iconic Tommy Hilfiger styles. Delving into their rich archives, their collections capture an all American vision of youthfulness, celebrating self expression and individuality through unique silhouettes, statement jackets, and light wash jeans.
For their latest collection, Tommy Jeans has teamed up with Formula One for a race track ready Spring line up. Debuted by Gigi Hadid and Jeremy Meeks, the collection focuses on athletic leaning clothing, with plenty of patterns influenced by the checkered flag and branding that takes cues from race cars.