Off-White is a fashion label deeply rooted in current culture. Summarised by founder Virgil Abloh as a brand that defines “the grey area between black and white,” it launched back in 2014 and became a finalist of the highly esteemed LVMH Prize just a year later. Flawlessly fusing urban streetwear with a high fashion twist, Off-White’s collections comprise of relaxed shapes with standout detailing that mirror the brand’s ultra modern aesthetic. Renowned for its artful prints, trademark white stripes, and textural adornments, Off-White’s pieces are manufactured in Milan and crafted from the finest of materials. Collaborating with some of fashion’s finest brands, including Heron Preston, KITH, Moncler, Levi’s, and fragment design, Off-White also teamed up with Nike on 2017’s coveted “THE TEN” collection, which allowed Abloh to tear apart and rebuild some of the Swoosh’s most iconic running and basketball silhouettes, from the Nike Blazer, to the Air Max 97, to the Air Jordan 1. For Spring/Summer 2018, the brand is re-imagining what Princess Diana’s wardrobe would look like if she were alive today – right down to the much-anticipated shoe collaboration with Jimmy Choo.