Comme des Garcons Play

Commonly known for its bold red heart shaped logo with two eyes, Comme des Garçons PLAY is a playful diffusion of cult brand Comme des Garçons. Designed by Rei Kawakubo herself back in 2002, the Japanese imprint originally began as a collaboration with New York graphic artist Filip Pagowski, but has now grown to become a brand of its own.Synonymous with conceptual designs and a modern aesthetic, CdG PLAY is marketed towards a younger audience, combining vivid colours and fabrics on a slew of tees, long-sleeved T-shirts, sweatshirts, knitwear, polos, and even fragrances, and bringing with it a spirited twist to classic streetwear.After Comme Des Garcons Play made its debut on A-listers such as Kanye West, Pharrell Williams, and Justin Timberlake, the label teamed up with a slew of major brands such as Nike, Jordan Brand, Supreme, Louis Vuitton, and Converse, placing it at the forefront of the fashion industry worldwide.