Carhartt W-I-P is an off-shoot of the Carharrt brand that focuses on street-wear, whilst still taking influence from their history of manufacturing work clothing.

The brand saw a rise to fame in the mid 90’s, as it was sported by hip-hop artists, becoming synonymous with the culture. This Hip-hop influence can still be seen in the brands style today lending itself to the less fitted fashion, with items like the Nimbus pullover, cargo pants and Madison joggers being some of their best sellers. Carhartts use of premium materials extends across every item, whether its the stiff canvas or high quality denim used to create their Michigan Chore coats or soft cotton used on their Chase sweatshirts and hoodies.