PUMA are well known for hitting up talent from a multitude of industries to collaborate with. Now the German sportswear specialists have tapped up superstar musician The Weeknd for his new ‘Denim Deluxe’ capsule collection.

The DD range is the second drop to release from the premier PUMA x XO collection. This range is featuring a mixture of reinvented streetwear silhouettes that have been decked out in bleached and distressed denim.



This collection is taking inspirational cues from The Weeknd’s streetwear ready look whilst still sticking true to PUMA’s athletic-wear expertise. The contradictory styles clash perfectly and the double denim look is a vibe.

When talking about the venture, Abel states:

“Denim is not a material that PUMA typically uses, so we wanted to make sure we got it right. We did so many different trials before we found the right one.”

The PUMA x XO collection is available now at END. but be quick because it will not be around for long.

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