The Weeknd and PUMA have been churning out collaborative collections for a while now, and for their forthcoming Spring/Summer 2018 collection, they were inspired by the Starboy’s jet setting lifestyle, which does well to marry different cultural influences, stylistic genres, and timeframes.
The campaign image above is accompanied by a video lookbook which gives way to strong sportswear styling with subtle military-inspired accents scattered throughout. Highlights of the collection include the red half-zip pullover, and the black embroidered jacket which looks to be a wardrobe staple.
A release date for the The Weeknd x PUMA Spring/Summer 2018 collection has yet to be announced, so stay tuned at Above The Sole for more updates as it develops! In related news, check out our list of the top ten artist sneaker collabs of all time!