The Spring/Summer 2018 season has pretty much just began, and Gucci is already thinking one step ahead. Taking to Instagram, the Italian luxury fashion house has uploaded an invitation for the its upcoming Fall/Winter 2018 show.
Featuring a simple orange timer encased in a translucent sandwich bag, a “Parental Advisory, Explicit Content” label adorns the timer as well as the number “25”, Gucci Creative Director Alessandro Michele’s lucky number. Most notably, the timer counts down the hours and minutes up until the February 21st show at Gucci’s headquarters in Milan, Italy. Watch the show live on Gucci’s Instagram Story or through the link in the brand’s bio, starting tomorrow at 3pm CET.