The Raf Simons Spring/Summer 2018 Campaign Fuses East And West


Possibly one of the most aesthetic campaigns in recent memory, Belgian fashion designer Raf Simons’ Spring/Summer 2018 concept is doused in vibrant neon hues. Shot by long time collaborator Willy Vanderperre, it references the Chinatown location of the label’s New York Fashion Week show from last year.

Highlighting the influence of Manchester bands Joy Division and New Order, with Peter Saville designed artwork appearing throughout, the ‘East meets West’ theme really shines through with the use of lanterns. Take a look through the Raf Simons Spring/Summer 2018 campaign, and let us know what you think in the comments section below.


The Raf Simons Spring/Summer 2018 Campaign Fuses East And West


In related news, Raf Simons recently announced a collab with Berlin’s Voo Store. The joint project sees the duo work on a limited edition transparent shopping bag, which will be available exclusively from the store’s physical space and online shop. Constructed of a clear PVC, the aptly dubbed ‘RS Shopping Bag‘ is both durable and waterproof. Click here for further details!


The Raf Simons Spring/Summer 2018 Campaign Fuses East And West