PUMA has tapped Montreal-based imprint Atelier New Regime for a Fall/Winter 2018 collection. Inspired by the competitive world of motorsports, PUMA applies sound sportswear accents, which when combined with ANR’s streetwear DNA go on to formulate a versatile range that tows the line between style and substance.
A wide assortment of garments materialise, highlighting trademark design accents from both imprints. Overemphasised logos take centre stage, while placed on seasonal staples in autumn-friendly hues of orange and green with plenty of black and white also surfacing throughout.
Standout items include the tonal green and black tracksuits, the olive-toned quilted zip-up jacket and the snow camo-adorned parka, amongst others. The PUMA x Atelier New Regime Fall/Winter 2018 collection will drop on October 6th via PUMA’s online shop. In related news, PUMA recently linked up with Korean boy band BTS for a Basket collaboration.