After being nominated for the 2018 British Fashion Awards, Off-White has now been crowned the hottest brand in the world, according to Lyst’s yearly Index. The Virgil Abloh-helmed label surpassed Gucci and Balenciaga on the list, rising thirty three places overall. In addition to this, the imprint is responsible for three out of twenty of the products on the twenty hottest product lists. Another brand that saw a bump was Nike, which moved up four places to be in 4th.
The likes of Prada and Yeezy also moved up the rankings by five spots, both entering the top ten. On top of the hottest men’s product list was Off-White x Nike Presto, followed closely by the Yeezy Boost 350 V2. Check out the full list over at Lyst’s website. In related news, Off-White recently unveiled an exclusive Statue of Libery collection for 10 Corso Como.