Boys cop this amazing collab.

Noah’s Brendon Babenzien recently sat down with luxury retailer SSENSE to discuss his collab with The Cure. Using the post-punk bands iconic logos and style, then placing it on signature Noah pieces was a stroke of genius.

Read below arguably the shortest excerpts from an interview of all time and find out Brendon’s inspiration behind the collab.

If you wanna take a look at the collection then check out SSENSE.

Keep it locked to Above The Sole for all of your streetwear needs.


On why he decided to use The Cure:

I’ve always been a huge fan…I thought it would be fun to go back and be able to make new stuff that people can access.

On what he wants people to take away:

I want people to explore the music in full…there’s stuff in there that maybe you’ve never heard that’s incredible.

On being genuine in its endeavors:

We’re being honest about the things we’re into, and if we’re into it, then it belongs…we only touch the stuff that’s real to us.