Earlier this summer, Supreme took over the New York Post for Fall/Winter 2018, and now Kanye West has followed suit and used the newspaper to advertise the new adidas Yeezy Boost 350 V2 ‘Triple White’.
The New York Post isn’t the only newspaper to receive full front and back page adverts, with ‘Ye also advertising in papers including the San Francisco Chronicle, Chicago Tribune and Los Angeles Times, as well as U.K.-based Metro.
The adverts feature the phrase “WE LOVE” in numerous languages, as well as stills from the campaign imagery. The restock of the ‘Triple White’ has been described as the “largest ever,” and the new international advertising campaign from Yeezus and adidas indicates that he is serious about wanting “as many people as possible to have them.” In related news, here’s why the adidas Yeezy Boosy 350 V2 ‘Triple White’ is the best sneaker of 2018.
Images via HYPEBEAST