Without a shadow of a doubt, Gucci has been one of the most hyped brands of recent memory. Once a brand dedicated to producing bland leather bags for middle aged business women, the Italian imprint now effortlessly blends high fashion with swanky streetwear, and now, they’ve been named as the hottest brand of 2018, according to global fashion data platform Lyst.
During a quarterly report, which was compiled by analysing over five million online shoppers’ searching, browsing, and buying activity over a three month period, Gucci climbed two spots into first place, while Virgil Abloh’s Off-White rose four spots to second.
Other hype labels such as Balenciaga dropped one slot to third place and Vetements moved down three ranks to sixth place, while heritage luxury labels Versace and Fendi saw successful brand revival strategies, raising them 21 and 17 ranks, respectively, to seventh and eighth spot.
Other notable observations include Nike, the only sportswear brand to make the top 10 list, as well as Louis Vuitton, which surprisingly did not make the list, despite its new menswear Creative Director Virgil Abloh. In related news, check out the top five biggest streetwear trend of 2018.