‘The Love Cult’ capsule is the brain child of GoodHood founder Kyle Stewart and Japanese denim brand EDWIN. This one is not for the faint-hearted, with the inspiration for the pieces coming from a very salubrious place.
Using x-rated pop graphics, adult mags, and ’70s b-movie slogans as well as the infamous The Joy of Sex ‘gourmet’ manual from 1972 as a starting point. As we said, this collection is definitely a mature one.
There is an abundance of of repurposed athletic wear. The pieces include three “suggestive” T-shirt prints (EDWIN’s words, not ours), a crewneck and hoodie with some suggestive patches on, as well as a 45 chino with raw unfinished detailing on the hems.
On the accessories-front, EDWIN and Stewart round it out with beanies, buttons and lighters plus a selection of the exclusive screen-printed chrome posters.
“The Love Cult” collection by Kyle Stewart for EDWIN drops September 15 in limited numbers from all EDWIN Stores, selected European retailers and online at EDWIN.
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