Ronnie Fieg, the founder of KITH, is the ultimate hypeman. Without fail, Fieg manages to make his products accessible to the masses whilst still creating a buzz like no one else. This latest collection, with none other than German sportswear giants adidas, will be much of the same.
The Kith x adidas Soccer Season 2 revolves around Kith’s three soccer clubs, including the Miami Flamingos. Kith’s second club was formed early in 2017 and has already won their first semi-pro title. Let’s be honest though, you don’t care about the team, you want to know about the whopping 82 piece collection that is releasing.
Highlighting the team’s signature colour palette of navy, tan and pink, Fieg goes on to remark;
“The Flamingos colour palette pulls inspiration directly from our second home of Miami. We used a rich navy to resemble the water, a soft tan colour for the sand, and pink for the bright pastels Miami is known for,”
He continues, “For Season 2, we felt that the evolution to a sponsored jersey would really distinguish this collection. We also felt that with our teams, Miami specifically, having won a league championship between Season 1 and 2 that they deserved to wear something more authentic. Working with our partners to become sponsors on the jersey filled that void. Chase has been our banker since Kith was a start-up, so they’ve helped the brand and I grow a lot over the past 6 years. That’s why I chose to work with them. Their iconic logo lends itself well to the Flamingos colour palette, which made Miami the perfect fit.”
With a plethora of pieces releasing such as football kits, tracksuits, boots and outerwear. You would be hard pushed to find a more comprehensive collection.
As part of Chase’s sponsorship of the Flamingos, Kith will be hosting a special launch event at their Miami flagship 1-day early. Both colors of the Kith x adidas x Chase jerseys will release on Thursday 11/2 in-store only at Kith Miami exclusively for Chase cardholders. All proceeds from these sales will support Hurricane Irma relief.
Kith x adidas Soccer Season 2 releases this Friday at Kith shops and at 11AM EST on Kith.com.
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