Dior Was Crowned The Most Popular Brand On Instagram This Year


As 2017 draws to a close, Instagram has announced which brands were the most ”buzzed” on the app over the past year. Based on a combination of followers, engagement, mentions, and comments, French luxury label Dior topped the rankings, perhaps spurred by the brand’s somewhat controversial “We Should All Be Feminists” t-shirt. They come above Louis Vuitton, Saint Laurent, and Balenciaga, who ranked third, fourth, and sixth respectively.

Instagram also measured which brand gained the most followers over the past year, with Chanel gaining 9.6 million followers and coming on top, whilst Gucci came second in this metric gaining 8.1 million. In terms of streetwear brands, Supreme ranked at sixth place, with 4.8 million more followers. Supreme also came in the top ten for the designers with the most engaged followers, ranking ninth in a list that was won by Gucci’s Alessandro Michele and also included Virgil Abloh in 10th.

What do you think of these stats and numbers? Are you surprised by the results? Let us know your thoughts in the comments section below! In related news, check out Dior’s new ‘Playground Bag’ collection for Spring/Summer 2018.

Image via Hypebeast