Demna Gvasalia Discusses How Vetements Is 'About The Streets' In Latest Interview


The most influential man in fashion?

Balenciaga and Vetement’s very own Demna Gvasalia has sat down with The Guardian to discuss a broad scope of subjects. From work, personal philosophies and fashion in general, you get an insight into the mind of one of fashions leading lights.

Check out exerts from the interview below. Keep it locked to Above The Sole for all of your streetwear needs.


On elegance:

“I don’t think elegance is relevant.”

On who Vetements is aimed at:

“Vetements is about the street, and on the street I don’t think elegance is what people are aiming for.”

How the brand works:

“We do things differently here, I suppose. But, at the same time, it’s the same. Because whether it’s a Vetements hoodie or a couture dress, it’s still about the person putting it on and thinking: ‘I am happy with this, I am happy with how I look.’”

His point of view on fashion:

“What is different about my point of view is pragmatism. The fashion world isn’t the real world and my aesthetic is a kind of hyperrealism. I am not interested in trying to live in some kind of dream. I’d be bored to death.”

On taking risks:

“Taking risks is something I got used to as a kid and that is in the DNA of Vetements, In fashion now, you need to take risks to survive.”