After unveiling the ‘Vintage Collection’ last month, Casio G-SHOCK is now celebrating its 35th anniversary with the ‘We the Gs‘ campaign. Built around mysterious live activations, limited collaboration pieces and graffiti installations, the campaign will see thirty five representatives from Singapore showcasing different facets of street culture as well as an exclusive collaboration between G-SHOCK and a high profile graffiti artist.
Launched now, the Casio G-SHOCK ‘We The Gs’ campaign will also feature a competition element, where fans will be tasked with guessing the identity of the various masked collaborators. Winners will be rewarded with an exclusive anniversary watch designed by the artists. If none of these watches tickle your fancy, check out these 12 watches a deserve a place on your wrist.