Balenciaga has been going from strength to strength with Demna Gvasalia at the helm. The Parisian fashion house has now climbed above Gucci as the hottest brand in the world right now.
According to the Lyst index, Balenciaga jumped over Alessandro Michele’s Gucci due to “a new logo and colette residency kept the brand top of the mind, while Demna Gvasalia continues to design products that drive the fashion narrative online.”
Along with Balenciaga and Gucci, other big scorers included Raf Simons (in at 10th), Stone Island (which climbed from 41st to 8th) and Off-White™, as Virgil Abloh‘s brand rose 31 places to come in third.
Who do you think is the most influential brand in the world right now? Let us know in the comments below.
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