Heron Preston has been absolutely killing it lately. Multi-faceted and genre-bending, he has become a cultural icon in youth culture. Known for his bold aesthetics, his signature style has earned him collaborations with the likes of Virgil Abloh and Kanye West, and now, he has teased a collaboration with none other than Nike.
Posting on Instagram, the photo shows several co-branded bags in different colourways, captioned with Nike‘s “Believe in something” slogan from the company’s recent commercials led by Colin Kaepernick.
The messenger bags feature a colour-blocked scheme with heavy branding that combines the famous Swoosh with Heron Preston’s signature Cyrillic text. Bright orange branding patches are seen at the lower front right corner, while loose “Pull” hang tags continue Heron’s air travel-inspired ‘Business Class‘ theme.
Be sure to keep it locked at Above The Sole for more news on the Heron Preston x Nike collab. In related news, check out Heron Preston’s latest interview, where he discusses collaborations, the bootleg trend, as well as the importance of Russia.