A few years ago, Gucci was a brand associated with brown leather handbags made and designed for middle aged women. Nowadays, however, it’s an entirely different story, crafting clean cut collections for the young and trendy.
For its Pre-Fall 2018 campaign, the luxury fashion house has its sights set on the counterculture spirit of 1968. Dubbed ‘Dan Les Rues‘, the campaign is inspired by the socially-conscious student movements of the time.
“Gucci’s take on youthful rebellion is at its heart romantic rather than angry,” reads an official press statement. “After-all, these young dreamers quote verse by bohemian symbolist poet Rimbaud and come together under the banner of Liberté, égalité, sexualité. Indeed, in three film teasers for the campaign, student couples exchange secret notes in a classroom during a poetry lesson, each bearing a love slogan.”
Check out the Gucci ‘Dan Les Rues’ Pre-Fall 2018 campaign and let us know what you think in the comments section below. In related news, the Italian label has posted a sales rise of 45% from the same period as last year. Speaking about this upturn in results, “We have a new generation of designers who have a more global vision.”