Balenciaga Has Been Crowned The World’s Hottest Brand


After dropping a trippy Spring/Summer 2018 lookbook, Balenciaga has been crowned the world’s hottest brand. Other labels featured in the top five places on the Lyst Index — the fashion search platform’s quarterly report — include Gucci, Off-White, Stone Island, and Vetements, despite recent claims of poor sales.

Another notable brand in the listings was Prada, which rose fourteen places up the rankings to finish in eleventh place, with popular pieces including its Cloudbust sneaker. The Lyst Index of top products for 2018 quarter one featured pieces including Off-White’s black brushed diagonal hoodie, the Balenciaga Speed Trainer, and two items from Gucci, including the GG logo belt and striped rubber slides.

In related news, check out the top five biggest streetwear trends of 2018.